NAUPT Brand KitOne identity.
One identity.
Used with precision.
Official visual assets and practical rules for consistent use of the NAUPT identity in digital, editorial and institutional materials.
Access approved assetsThe NAUPT wordmark is a fixed piece of vector artwork. Do not redraw, re-typeset, distort, recolour or alter its spacing.
Official assets
Choose the correct version.
Use the full-colour wordmark on light backgrounds, the white knockout on Midnight Blue and the standalone “U” only where an icon or favicon is required.
Colour system
Four colours. Clear roles.
Gold is reserved for controlled accents, significant headings and application on Midnight Blue. It should not be used for small body copy on light backgrounds.
Midnight Blue
#0E2038Flat Gold / Au
#B98A2EOff-white
#F7F5F0Charcoal Black
#1A1A1AHigh-contrast serif for institutional statements and major titles.
Modern sans-serif for text, navigation, evidence and interfaces.
Usage controls
Protect recognition.
Consistency communicates institutional control. These rules apply across websites, reports, presentations, social media and external publications.
Preserve clear space
Maintain clear space around the wordmark equal to at least the height of the “U”.
Keep proportions
Scale uniformly. Never compress, stretch, rotate or crop the artwork.
Use approved colours
Do not introduce alternative golds, blues, gradients, shadows or effects.
Protect contrast
Use the version that remains fully legible against the chosen background.
PermissionsUnsure which asset
Unsure which asset
to use?
Request approval before producing co-branded, editorial, event or third-party materials. Brand assets do not imply endorsement or partnership.
Request brand guidance